Careers in administration and management require a broad range of hard and soft skills. According to a 2019 study in the eJournal of Business Education and Scholarship of Teaching, graduates of business-related degrees should hone their leadership and communication skills.

The top careers for business administration and management majors include positions where professionals help companies meet financial goals and improve employee productivity. Read on to discover more about these lucrative jobs.

Marketing Manager

Whether you want to work as a business manager or pursue a more specific field of marketing, a bachelor’s degree in business administration will provide the broad range of professional skills necessary for success. You can also enhance your qualifications by obtaining a graduate business degree or earning a professional certificate, depending on your career goals and area of specialization.

The responsibilities of a business administrator and manager will vary based on the industry and position in question, but they will usually involve analyzing and directing the work of lower-level employees while pursuing an organization’s short- and long-term goals. These professionals often deal with high levels of stress and derive professional satisfaction from making high-level decisions that affect many people in their organization and beyond.

The role of a marketing manager will include working with the executive team to set the marketing strategy for a company, managing a more junior marketing team (which may also include PR and creative staff) and overseeing performance analytics. Moreover, they will need to have in-depth knowledge of a variety of organic and paid marketing channels including social media, search engine optimization, outdoor advertising, email marketing and website content development and analytics. Additionally, they will be required to liaise with third-party marketing agencies. The median salary for this position is $133,380. Obtaining a degree in this field is one of the most popular options for graduates with a business administration degree.

Marketing Analyst

Business administration professionals often have a wide range of career options. They can find work in the private sector or government, as well as start their own business. Depending on their area of specialization, they may have administrative duties that focus on day-to-day operations or management tasks that concern long-term goals for an organization. Business administration and management jobs include areas such as finance, marketing, human resources, strategy, production, and services.

A bachelor’s degree in business administration, particularly one with a concentration in marketing, prepares graduates to make strategic decisions for their employers. They can analyze the impact of different marketing strategies, identify new product opportunities, and evaluate global trends to inform their recommendations. This job requires excellent communication skills and an understanding of how to leverage data to support decision-making.

Graduates who pursue careers as project managers have the opportunity to expand their skill sets and build experience in a high-demand field. These positions require the ability to manage multiple projects simultaneously while communicating with stakeholders, developing a project timeline, and maintaining budget compliance. Additionally, these employees must be able to adapt to the ever-changing needs of their employer’s business model. This field also rewards those who are self-motivated, thrive under pressure, and enjoy a fast-paced environment. Professional certifications, like Agile and project management certificates, can help project managers develop their skills and increase their opportunities in the job market.

Marketing Coordinator

Business administrators and managers have the ability to make high-level decisions, which impact other employees and customers. They also handle stress well and derive professional satisfaction from solving problems. This career path is ideal for those who want to climb the corporate ladder, and there are many options available for those with a business administration degree.

A marketing coordinator works closely with the marketing team to support campaigns, events and market research. They are responsible for coordinating online and offline marketing tactics that help achieve company goals and targets for growth. These include implementing social media marketing, search engine optimization (SEO), pay-per-click advertising and other digital strategies. They are also responsible for analyzing data and reporting on the results of marketing activities.

The primary qualifications for this job are a bachelor’s degree and prior marketing experience. They must be familiar with digital marketing techniques and have a good understanding of marketing trends. In addition, they should have excellent organizational skills and be able to work in a fast-paced environment.

Those interested in this career should consider earning a bachelor’s degree in marketing or communications. They should also pursue an internship to gain experience in the field. An internship can be valuable to a future employer and provide an edge over other candidates. Continuing education is also important to keep up with the ever-changing world of marketing.

Marketing Specialist

Unlike general marketers who are responsible for various marketing activities, specialist marketers focus on one particular aspect of the business. They are able to go deep into that subject area and develop expertise in it. They are also known for having critical thinking and leadership skills. In this career path, people will use their analytical mind to identify the needs of clients and their market. They are able to create campaigns that foster brand recognition and increase sales for their employer or client.

A marketing specialist will typically work under the direction of a communications manager or a marketing director. They will assist with project management and strategic communication planning for Advancement initiatives and college clients. They will also be responsible for ensuring that all projects are within policies and goals set by PCC.

To become a marketing specialist, you must have a bachelor’s degree from an accredited school and specialized knowledge in the area of marketing that you want to focus on. For instance, a degree in content marketing will teach you how to create consumable pieces of information that serve multiple purposes. A degree in search engine optimization will teach you how to optimize the way ads are served to consumers online. You may also pursue a degree in database marketing, which will teach you how to store and retrieve customer data and target them with personalized messaging.