Facebook and Google Ads are two popular marketing tools for real estate agents. Both offer high ROIs and allow for creativity in advertising. However, there are pros and cons to each platform.
Google ads work best for products or services people are searching for, such as a new high-tech espresso machine or sports team apparel. They also work well for remarketing to previous customers and creating lookalike audiences.
Google Ads are more expensive
Google AdWords and Facebook ads are popular means of helping real estate agents gain exposure, grow their clientele, generate more leads, and ultimately make sales. While these marketing methods are effective, they can be expensive if not managed properly. However, there are several strategies that can help real estate agents lower their ad spend and increase their ROI.
One of the most important factors to consider when choosing an advertising strategy is thinking like a consumer. Many agents fail to do this and end up spending money on advertising with no results. This can be frustrating and costly for both the agent and their clients.
Another factor to consider is the stage of the buyer’s journey that you are trying to reach. For example, Facebook is a great tool for reaching awareness leads whereas Google is best for reaching bottom-of-funnel prospects. Ideally, you should use both platforms in conjunction to reach the most potential clients.
Facebook has a lot to offer real estate professionals including advanced targeting capabilities and the ability to upload custom audiences. This is a powerful feature that can be used to nurture lead activity with customized messaging and stay top of mind over time. In addition, Facebook is very visual and ideal for showcasing listings and videos. This makes it a good choice for real estate marketing.
They are more targeted
Google Ads for real estate are a great way to grow your clientele, increase sales, and generate quality leads. They’re also very easy to implement. You can use a variety of keywords to target potential buyers and sellers, such as “home value report” or “free home appraisal.” Using these keyword terms will ensure your ads appear above the organic search results. You can also add ad extensions, such as sitelinks and callouts, to enhance your ad’s visibility.
When targeting potential buyers and sellers on Google, consider their search intent. For example, people who input “buy a home” into the search bar have high buyer intent. Similarly, if a person inputs “homes for sale” into the search box, they’re looking for homes to buy. This means your ads should target those searches and have a clear call to action.
Another important aspect of Google Ads is the data and analytics you can track. By studying the data, you can identify trends and make improvements to your campaigns. Moreover, you can analyze your budget and ROI to ensure that you’re not overspending. You can even use Google’s AdWords Policy Guide to make sure you’re adhering to the latest guidelines. These guidelines may prohibit certain targeting options, such as zip code or family income. It’s also a good idea to have a conversion tracking code in place so you can monitor your performance.
They are more visual
Google Ads for real estate are more effective than facebook ads because they target users who have a high level of intent. People who use Google search for specific information using keywords, which allows real estate agents to capture their attention and interest. Facebook, on the other hand, targets users based on their interests and demographics. While this method can generate low-cost leads, they may not be as qualified or interested as those who use Google.
Google offers a variety of audience targeting options for real estate ads, including remarketing campaigns. You can also target specific locations, age groups, and interests to reach the right people. Real estate agents can also use Google to re-engage people who have visited their websites or searched for real estate-related keywords.
Facebook is a more visual platform that offers more opportunities for real estate advertising. Its advertising tools include image, video, and text. Real estate ads on Facebook can feature virtual tours of property listings, attractive drone footage, and movie-style videos that show the listing details. In addition, it can help a realtor target specific audiences through the special ad category feature.
While Google Ads are more expensive than Facebook ads, they offer higher conversion rates and a lower cost-per-click. Moreover, they can be used to attract prospects at all stages of the buyer’s journey. This makes them a valuable tool for real estate professionals.
They are more social
Google Ads are a great way to generate real estate leads using online advertising. They are highly effective because they target users with a high level of intent, which can be determined by their search terms. This gives real estate agents a clear path to follow and increase their chances of converting potential leads into clients.
In contrast, Facebook ads are more impression-based. This means that you pay for every time a person sees your ad on their news feed. In addition, you can create ad campaigns that target specific demographics, lifestyle, and behaviors. Combined with the feedback from Google Analytics, you can get a better picture of your audience.
Using both Google and Facebook ads is an efficient way to generate real estate leads without door knocking or waiting for your articles to rank high. However, you must know what your objectives are before selecting which platform to use. Choosing the wrong one can lead to wasted advertising dollars and frustration.
If you want to build a brand, Facebook is the better option for your business. On the other hand, if you are looking to nurture your database and generate leads quickly, then Google AdWords is the best choice. Both platforms have a lot of potential for real estate marketing, but it is important to select the right campaign goals.