Google Ads are a great option for businesses with high purchase intent. For example, if a user searches on Google for winter coats, they will see ads from your business.

Facebook is a better choice for businesses with sleek products or fun offerings that lend themselves to visual demonstration. Its ad formats also make it ideal for lead generation campaigns.


A cost-per-click is the maximum amount you are willing to pay per click. This number is set in your Ads Settings page. Keeping your bids low will reduce your ad costs. Also, removing irrelevant keywords from your campaigns will improve your Quality Score and lower the cost of clicks.

The choice between Google Ads and Facebook Ads largely depends on your marketing goals and industry. Google Ads is considered a better option for businesses with purchase intent such as service industries and need-based products. However, Facebook ads can be effective for B2C businesses as well if they use remarketing and lookalike audiences.

Facebook offers a variety of ad formats that make it an excellent platform for showcasing sleek, fun products or services that lend themselves to visual demonstration. These ad types can generate great engagement with your target audience, especially with the right creative. They can even boost your brand awareness and generate leads. Using Facebook’s advanced ad tools can help you create high-performing campaigns that reach the most relevant audience. Moreover, it allows you to monitor your competitor’s performance.


Whether you’re looking to drive clicks or conversions, your campaign needs to be well-optimized. To do that, you need to know what your cost-per-conversion (CPC) is. This is a formula that shows how much it costs to acquire an actual customer, which can be anything from buying something to signing up for your email list.

Google Ads work on a pay-per-click model and let advertisers bid on keywords that are relevant to their products or services. They then display their ads in the search results when a user searches those words. These ads are great for targeting prospects who have clear buying intent, such as someone searching for “running trainers.”

Facebook’s various placements – including search, social, and video – allow you to create creative ad campaigns that stand out from the competition. This translates into higher engagement and results, particularly for B2C brands that can take advantage of features like remarketing and lookalike audiences. In addition, Facebook also offers in-app engagement options such as shopping and forms.


Cost-per-lead is a key metric for marketers because it shows how much the company spends to generate new leads. It can also help them allocate resources to the most effective marketing channels and develop solutions for lowering costs. To calculate cost-per-lead, you need to know how many marketing and sales-qualified leads your company is generating for every dollar spent on advertising. You should exclude any other expenses that aren’t related to the campaign, such as the cost of hosting your website or the price of a new lead.

Google Ads work on an auction-type model that pitches Advertisers against one another based on the keywords they select, their audience and how much they are willing to pay for each click. This differs from traditional advertising models where you have no idea whether the people watching your TV Ad have any interest at all in what you are selling.

Ultimately, which platform you choose depends on your budget and marketing goals. Google Ads are typically more expensive than Facebook Ads, but they can reach a larger audience. They are also excellent for businesses that sell products or services where potential customers search for them with clear buying intent.


Google ads are a great option for reaching bottom-of-the-funnel prospects, and they tend to be cheaper than Facebook Ads. They also work well for B2B companies, which can use Google remarketing to bring in new customers. Facebook, on the other hand, is better for attracting top-of-the-funnel buyers and offers a variety of ad formats to keep users engaged.

Google’s advertising model is simple: advertisers bid on keywords that are relevant to their products or services, and Google displays their Ads alongside search results when a user searches those keywords. Ultimately, Google decides which Ads to display by using an auction-type process that takes into account the advertiser’s quality score and how much they are willing to pay for each click.

The choice of which platform to use depends on the client’s industry and the goals they have for their marketing campaign. Google ads are best for generating brand awareness and driving clicks, while Facebook is a good option for B2C businesses that sell low-priced products or offer discounts. Additionally, Facebook offers a wide range of ad formats that can make an impact on the audience, including videos and carousels.


The cost-per-acquisition (CPA) metric is one of the most important metrics for any digital advertising campaign. It measures how much it costs your business to acquire a new customer, which is an indication of how well you’re doing with your marketing budget. There are many ways to calculate CPA, and you should take into account the full spectrum of your marketing expenses when calculating it. This includes the cost of your marketing campaigns, employee salaries, overheads, and other variables.

While Google Ads has reach and seniority on its side, Facebook has a number of advantages when it comes to ad creative. For instance, Facebook’s interactive ad types make it ideal for businesses that want to showcase their sleek products or fun offerings that lend themselves to visual demonstration.

In addition, Facebook has a mountain of user information that is hard to beat. Using this data, you can target ads that are highly relevant to your customers’ search queries and shopping behavior. You can also use retargeting to show ads to people who have already visited your site or clicked on your Google Ads.

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